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Negative customer engagement behaviour : the interplay of intensity and valence in online networks
Azer, Jaylan; Alexander, Matthew - In: Journal of marketing management : JMM ; journal of the … 36 (2020) 3/4, pp. 361-383
Persistent link: https://www.econbiz.de/10012249034
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Dynamics of customer interaction on social media platforms
Baumöl, Ulrike; Hollebeek, Linda; Jung, Reinhard - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 199-202
Persistent link: https://www.econbiz.de/10011666792
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Consequences of customer engagement behavior : when negative Facebook posts have positive effects
Bitter, Sofie; Grabner-Kräuter, Sonja - In: Electronic markets : the international journal on … 26 (2016) 3, pp. 219-231
Persistent link: https://www.econbiz.de/10011666804
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Digital advertising and the new world of ‘viral’ advertising
Parker, Lukas; Nguyen, Dang; Brennan, Linda - In: Global advertising practice in a borderless world, (pp. 42-58). 2017
Persistent link: https://www.econbiz.de/10011668013
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Engagement platforms : the role of emotions in fostering customer engagement and brand image in interactive media
Blasco-Arcas, Lorena; Hernández Ortega, Blanca; … - In: Journal of service theory and practice : JSTP 26 (2016) 5, pp. 559-589
Persistent link: https://www.econbiz.de/10011599060
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The transpiring journey of customer engagement research in marketing : a systematic review of the past decade
Islam, Jamid Ul; Rahman, Zillur - In: Management decision : MD 54 (2016) 8, pp. 2008-2034
Persistent link: https://www.econbiz.de/10011593431
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How TOMS' "one day without shoes" campaign brings stakeholders together and co-creates value for the brand using Instagram as a platform
Roncha, Ana; Radclyffe-Thomas, Natascha - In: Journal of fashion marketing and management 20 (2016) 3, pp. 300-321
Persistent link: https://www.econbiz.de/10011594911
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How does brand-related user-generated content differ across social media? : evidence reloaded
Roma, Paolo; Aloini, Davide - In: Journal of business research : JBR 96 (2019), pp. 322-339
Persistent link: https://www.econbiz.de/10011981056
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Being active in online communications : firm responsiveness and customer engagement behaviour
Sheng, Jie - In: Journal of interactive marketing : a quarterly … 46 (2019), pp. 40-51
Persistent link: https://www.econbiz.de/10012107040
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A consumer-based taxonomy of digital customer engagement practices
Eigenraam, Anniek W.; Eelen, Jiska; Lin, Arjen van; … - In: Journal of interactive marketing : a quarterly … 44 (2018), pp. 102-121
Persistent link: https://www.econbiz.de/10011949559