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The relevance of images in user-generated content : a mixed method study of when, and why, major brands retweet
Somerfield, Kardi; Mortimer, Kathleen; Evans, Geraint - In: International journal of internet marketing and … 12 (2018) 4, pp. 340-357
Persistent link: https://www.econbiz.de/10012139705
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User-generated content? Get serious! : understanding the interactions between organisations and customers on social media
Moser, Christine; Eijkeren, Anouk van - In: International journal of business environment : IJBE 8 (2016) 3, pp. 284-306
Persistent link: https://www.econbiz.de/10012144802
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Understanding user-generated content and customer engagement on Facebook business pages
Yang, Mochen; Ren, Yuqing; Adomavicius, Gediminas - In: Information systems research : ISR 30 (2019) 3, pp. 839-855
Persistent link: https://www.econbiz.de/10012118893
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Is destination image instagrammable? : visit intentions and value co-creation through social media content
Giannopoulos, Antonios; Livas, Christos; Simeli, Ioanna; … - In: International journal of technology marketing : IJTMkt 16 (2022) 4, pp. 349-369
Persistent link: https://www.econbiz.de/10013486083
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A systematic literature review on travel planning through user-generated video
Phuong Minh Binh Nguyen; Lan Xuan Pham; Dang Khoa Tran; … - In: Journal of vacation marketing 30 (2024) 3, pp. 553-581
Persistent link: https://www.econbiz.de/10014632004
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A test of two models of value creation in virtual communities
Porter, Constance Elise; Devaraj, Sarv; Sun, Daewon - In: Journal of management information systems : JMIS 30 (2013/14) 1, pp. 261-292
Persistent link: https://www.econbiz.de/10010195893
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User-generated content behaviour of the dissatisfied service customer
Presi, Caterina; Saridakis, Charalampos; Hartmans, Susanna - In: European journal of marketing : EJM 48 (2014) 9/10, pp. 1600-1625
Persistent link: https://www.econbiz.de/10010429786
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Evaluating promotional activities in an online two-sided market of user-generated content
Albuquerque, Paulo; Pavlidis, Polykarpos; Chatow, Udi; … - In: Marketing science : the marketing journal of the … 31 (2012) 3, pp. 406-432
Persistent link: https://www.econbiz.de/10009562955
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Social dollars : the economic impact of customer participation in a firm-sponsored online customer community
Manchanda, Puneet; Packard, Grant; Pattabhiramaiah, Adithya - In: Marketing science : the marketing journal of the … 34 (2015) 3, pp. 367-387
Persistent link: https://www.econbiz.de/10011291345
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Non-sponsored brand-related user-generated content : effects and mechanisms of consumer engagement
St. Davčik, Nebojša; Langaro, Daniela; Jevons, Colin; … - In: The journal of product & brand management 31 (2022) 1, pp. 163-174
Persistent link: https://www.econbiz.de/10012798142