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Sentiment analysis and topic modelling on user-generated content in hospitality : a case study on customer perceptions in Ho Chi Minh City, Vietnam
Thai-Doan Dang; Manh-Tuan Nguyen; Giang-Do Nguyen - In: Journal for international business and entrepreneurship … 16 (2024) 2, pp. 165-183
Persistent link: https://www.econbiz.de/10015057207
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The latent potential of virtual communities as brand missionaries : implications from US and Korean
Hong, Soonkwan; Minor, Michael - In: International journal of electronic marketing and … 6 (2014) 1, pp. 4-27
Persistent link: https://www.econbiz.de/10010483704
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Triggers for virtual customer integration in the development of medical equipment : from a manufacturer and a user's perspective
Füller, Johann; Faullant, Rita; Matzler, Kurt - In: Industrial marketing management : the international … 39 (2010) 8, pp. 1376-1383
Persistent link: https://www.econbiz.de/10008807108
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Social sharing of online videos : examining american consumers' video sharing attitudes, intent, and behavior
Yang, Hongwei Chris; Wang, Yingqi - In: Psychology & marketing 32 (2015) 9, pp. 907-919
Persistent link: https://www.econbiz.de/10011340193
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A study on the continuance participation in on-line communities with social commerce perspective
Hajli, Nick; Mohana Shanmugam; Powell, Philip; Love, Peter - In: Technological forecasting & social change : an … 96 (2015), pp. 232-241
Persistent link: https://www.econbiz.de/10011532569
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The influence process of electronic word-of-mouth on traveller's visit intention : a conceptual framework
Wang, Ping - In: International journal of networking and virtual … 16 (2016) 1, pp. 25-37
Persistent link: https://www.econbiz.de/10011585200
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Customer engagement behaviour in online social networks : the Facebook perspective
Bitter, Sofie; Grabner-Kräuter, Sonja; Breitenecker, … - In: International journal of networking and virtual … 14 (2014) 1/2, pp. 197-220
Persistent link: https://www.econbiz.de/10011282837
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Online customer engagement through blogs in India
Verma, Sanjeev - In: Journal of internet commerce 13 (2014) 1/4, pp. 282-301
Persistent link: https://www.econbiz.de/10010474776
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Customer engagement, word-of-mouth and box office : the case of movie tweets
Oh, Chong - In: International journal of information systems and change … 6 (2013) 4, pp. 338-352
Persistent link: https://www.econbiz.de/10010395798
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Special issue on new insights on digital and social media advertising
Kim, Juran - In: International journal of advertising : the review of … 40 (2021) 6, pp. 849-851
Persistent link: https://www.econbiz.de/10012623901