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Social media brand posts and customer engagement
Wang, Zhan - In: The journal of brand management : an international journal 28 (2021) 6, pp. 685-699
Persistent link: https://www.econbiz.de/10012792887
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Markenimplementierung im Web 2.0
Fantapié Altobelli, Claudia - In: Innovative Markenführung und -implementierung, (pp. 371-394). 2011
Persistent link: https://www.econbiz.de/10009349206
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Enhancing member-institution relationships through social media : The role of other-user engagement behavior and similarity perceptions
Fujita, Momoko; Harrigan, Paul; Soutar, Geoffrey N.; … - In: Journal of business research : JBR 121 (2020), pp. 642-654
Persistent link: https://www.econbiz.de/10012417384
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Examining interdependence between product users and employees in online user communities : the role of employee-generated content
Yan, Jie; Leidner, Dorothy E.; Benbya, Hind; Zou, Weifei - In: The journal of strategic information systems : … 30 (2021) 1, pp. 1-14
Persistent link: https://www.econbiz.de/10012494767
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Social media and customer engagement
Tsiotsou, Rodoula H. - In: The Routledge handbook of service research insights and …, (pp. 373-387). 2020
Persistent link: https://www.econbiz.de/10012238678
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Sustaining customer engagement through social media brand communities
Riley, Jen - In: Journal of global scholars of marketing science : … 30 (2020) 4, pp. 344-357
Persistent link: https://www.econbiz.de/10012286205
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The effect of online interaction and trust on consumers' value co-creation behavior in the online travel community
Shen, Han; Wu, Luorong; Yi, Sitong; Xue, Lan - In: Journal of travel and tourism marketing 37 (2020) 4, pp. 418-428
Persistent link: https://www.econbiz.de/10012289345
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Impact of electronic servicescape of online gaming on customer engagement
Dutta, Abhisek - In: Journal of electronic commerce in organizations : the … 18 (2020) 2, pp. 49-63
Persistent link: https://www.econbiz.de/10012292160
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Customer engagement behaviour on social media platforms : a systematic literature review
Ajiboye, Tolu; Harvey, John; Resnick, Sheilagh - In: Journal of customer behaviour 18 (2019) 3, pp. 239-256
Persistent link: https://www.econbiz.de/10012257482
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Innovating and diffusing Internet commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang - In: Innovation: organization & management : IOM 21 (2019) 2, pp. 317-335
Persistent link: https://www.econbiz.de/10012258012