Innovation and intangible asset (IA) management have not received adequate attention amongst labour- and capital-intensive sectors. This study investigates the effect of IAs on firms' performance and the internal and external determinants of firms' IA development amongst small- and medium-sized...

The research conducted to study the impact of customers’ perceptions of corporate social marketing (CSM) on the multidimensions of brand equity in the case of dairy products in Vietnam. Research data was collected, through direct interviews, from 780 valid questionnaires responsed by customers...