Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Abschied vom Branding : wie ma...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Marketing
31,418
Entscheidung
20,180
Decision
20,024
Theorie
11,048
Theory
11,007
Deutschland
6,449
Germany
5,238
Marketingmanagement
4,908
Consumer behaviour
4,518
Konsumentenverhalten
4,398
Marketing management
4,361
USA
3,072
United States
2,726
Strategisches Management
2,709
marketing
2,596
Management
2,562
Entscheidungstheorie
2,464
Experiment
2,397
Decision theory
2,270
Relationship marketing
2,223
Beziehungsmarketing
2,218
Unternehmen
2,140
Electronic Commerce
2,045
Marktforschung
1,907
Verbraucherverhalten
1,821
Brand management
1,760
Markenführung
1,753
Markenpolitik
1,746
Werbung
1,732
Kundenmanagement
1,626
Strategic management
1,526
Online-Marketing
1,366
Internet
1,333
Market research
1,271
Internet marketing
1,249
Entscheidungsprozess
1,172
Erfolgsfaktor
1,146
Risk
1,129
Innovation
1,128
Risiko
1,114
more ...
less ...
Online availability
All
Undetermined
13,686
Free
13,119
Type of publication
All
Book / Working Paper
50,005
Article
24,778
Journal
621
Other
529
Type of publication (narrower categories)
All
Article in journal
15,416
Aufsatz in Zeitschrift
15,416
Hochschulschrift
6,118
Thesis
4,339
Graue Literatur
4,209
Non-commercial literature
4,209
Aufsatz im Buch
3,240
Book section
3,240
Working Paper
2,736
Collection of articles of several authors
2,684
Sammelwerk
2,684
Arbeitspapier
2,626
Dissertation u.a. Prüfungsschriften
2,334
Lehrbuch
2,099
Aufsatzsammlung
1,995
Textbook
1,671
Bibliografie enthalten
1,397
Bibliography included
1,397
Konferenzschrift
1,229
research-article
1,150
Case study
818
Fallstudie
818
Ratgeber
595
Conference proceedings
523
Guidebook
519
Handbook
418
Handbuch
418
Bibliographie
334
review-article
300
Glossar enthalten
228
Glossary included
228
Festschrift
211
Wörterbuch
195
Congress Report
185
conceptual-paper
177
review
177
Collection of articles written by one author
176
Sammlung
176
Fallstudiensammlung
159
Reprint
155
more ...
less ...
Language
All
English
41,481
German
23,806
Undetermined
9,182
French
702
Hungarian
559
Polish
156
Russian
142
Spanish
105
Italian
60
Swedish
50
Dutch
46
Romanian
43
Portuguese
34
Ukrainian
29
Lithuanian
22
Finnish
17
Czech
13
Danish
13
Croatian
12
Norwegian
10
Slovak
9
Turkish
9
Bulgarian
8
Serbian
3
Arabic
2
Multiple languages
2
Slovenian
2
Chinese
2
Old English (ca. 450-1100)
1
Estonian
1
Japanese
1
Kazakh
1
Macedonian
1
Nepali
1
more ...
less ...
Author
All
Bruhn, Manfred
311
Meffert, Heribert
273
Kotler, Philip
263
Pepels, Werner
219
Homburg, Christian
168
Wiedmann, Klaus-Peter
156
Huber, Frank
147
Bauer, Hans H.
116
Belz, Christian
114
Fritz, Wolfgang
104
Tomczak, Torsten
100
Diller, Hermann
96
Irwin, Scott H.
94
Esch, Franz-Rudolf
88
Backhaus, Klaus
82
Ahlert, Dieter
78
Kreutzer, Ralf T.
78
Kuß, Alfred
71
Burmann, Christoph
69
Kaiser, Harry M.
69
Kleinaltenkamp, Michael
69
Sheth, Jagdish N.
68
McDonald, Malcolm
67
Reinecke, Sven
67
Heinemann, Gerrit
66
Kirchgeorg, Manfred
66
Sträßer, Anne-Katrin
65
Wilson, William W.
62
Good, Darrel L.
61
Herrmann, Andreas
61
Unger, Fritz
59
Silberer, Günter
58
Albers, Sönke
54
Dichtl, Erwin
54
Wirtz, Bernd W.
54
Olbrich, Rainer
52
Jabbar, Mohammad A.
51
Aaker, David A.
50
Armstrong, Gary
49
Jayne, Thomas S.
49
more ...
less ...
Institution
All
Agricultural and Applied Economics Association - AAEA
542
Springer Fachmedien Wiesbaden
534
Department of Agricultural, Food and Resource Economics, Michigan State University
236
Charles H. Dyson School of Applied Economics and Management, Cornell University
188
Department of Agribusiness and Applied Economics, North Dakota State University
147
International Association of Agricultural Economists - IAAE
143
European Association of Agricultural Economists - EAAE
140
Southern Agricultural Economics Association - SAEA
134
Department of Agricultural and Consumer Economics, University of Illinois at Urbana-Champaign
123
Economic Research Service, Department of Agriculture
111
National Bureau of Economic Research
106
American Marketing Association
102
African Association of Agricultural Economists - AAAE
98
NCR-134 Conference on Applied Commodity Price Analysis, Forecasting, and Market Risk Management
97
Australian Agricultural and Resource Economics Society - AARES
94
Department of Applied Economics, College of Agricultural, Food, and Environmental Sciences
94
Verlag Dr. Kovač
86
Office of the Chief Economist, Department of Agriculture
72
Université Paris-Dauphine (Paris IX)
70
Haufe-Lexware GmbH & Co. KG
57
Department of Agricultural & Applied Economics, University of Wisconsin-Madison
51
Volkswirtschaftliche Fakultät, Ludwig-Maximilians-Universität München
49
Department of Agricultural and Resource Economics, University of California-Berkeley
47
OECD
47
International Livestock Research Institute (ILRI), Consultative Group on International Agricultural Research (CGIAR)
45
Springer Gabler <Firma>
42
Sociedade Brasileira de Economia e Sociologia Rural - SOBER
40
Western Agricultural Economics Association - WAEA
40
Edward Elgar Publishing
39
Gesellschaft zur Erforschung des Markenwesens
35
IGI Global
34
Verlag Franz Vahlen
34
Food Industry Center, College of Agricultural, Food, and Environmental Sciences
33
European Society for Opinion and Marketing Research
32
HAL
31
Agricultural and Food Policy Center (AFPC), Department of Agricultural Economics
30
De Gruyter Oldenbourg
29
Fördergesellschaft Marketing an der Universität Augsburg
29
Springer-Verlag GmbH
29
Zwick Center for Food and Resource Policy, Department of Agricultural and Resource Economics
29
more ...
less ...
Published in...
All
SpringerLink / Bücher
1,650
European Journal of Marketing
463
Europäische Hochschulschriften / 5
419
European journal of operational research : EJOR
395
Springer eBook Collection
384
Gabler Edition Wissenschaft
362
Springer eBook Collection / Business and Economics
357
Management science : journal of the Institute for Operations Research and the Management Sciences
305
Journal of business research : JBR
283
Research
260
Journal of Food Distribution Research
208
Journal of behavioral decision making
208
Marketing Intelligence & Planning
199
Lehrbuch
192
Journal of business ethics : JOBE
182
Theory and decision : an international journal for multidisciplinary advances in decision science
181
Journal of economic behavior & organization : JEBO
177
Industrial marketing management : the international journal for industrial and high-tech firms
151
Group decision and negotiation
139
Journal of economic psychology : research in economic psychology and behavioral economics
135
Management Science
132
Journal of Agricultural and Applied Economics
130
essentials
122
Journal of risk and uncertainty : JRU
120
Organizational behavior and human decision processes : a journal of fundamental research and theory in applied psychology
119
Hamburger Schriften zur Marketingforschung
111
International journal of production research
111
Journal of Consumer Marketing
110
NBER working paper series
102
Gabler Research
101
Journal of economic theory
101
Schriftenreihe Merkur : Schriften zum innovativen Marketing-Management
98
Economics letters
97
Working paper / National Bureau of Economic Research, Inc.
97
European journal of marketing : EJM
96
Neue betriebswirtschaftliche Forschung : Nbf
96
International Food and Agribusiness Management Review
94
Innovatives Markenmanagement
91
Technological forecasting & social change : an international journal
89
Arbeitspapier / Universität Erlangen-Nürnberg, Betriebswirtschaftliches Institut, Lehrstuhl für Marketing
88
more ...
less ...
Source
All
ECONIS (ZBW)
47,120
USB Cologne (EcoSocSci)
17,987
RePEc
6,383
Other ZBW resources
2,105
BASE
1,843
EconStor
249
USB Cologne (business full texts)
172
OLC EcoSci
70
ArchiDok
4
more ...
less ...
Showing
75,931
-
75,933
of
75,933
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
75931
Ethical
marketing
and livingwages : competing logics in the fashion industry
Bankel, Robin
;
Lang, Sandya
;
Solér, Cecilia
- In:
Marketing : ZFP ; journal of research and management
46
(
2024
)
3
,
pp. 19-32
Persistent link: https://www.econbiz.de/10015071687
Saved in:
75932
Customer service
marketing
: managing the customer experience
Torres, Edwin N.
;
Zhang, Tingting
-
2023
be particularly useful for students in hospitality guest services and services
marketing
"-- …
Persistent link: https://www.econbiz.de/10014023278
Saved in:
75933
The art business : art world, art market
Taylor, Jeffrey
-
2024
-
2nd edition
--
Marketing
-- Art history, art criticism, and the art press -- Cultural heritage compliance -- Taxation -- Customs -- Insurance …
Persistent link: https://www.econbiz.de/10014493384
Saved in:
First
Prev
7585
7586
7587
7588
7589
7590
7591
7592
7593
7594
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
