Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Adoption und Diffusion von Inn...
Similar by person
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Adoption <Marketing>
2
Brand image
2
Conjoint analysis
2
Conjoint-Analyse
2
Consumer behaviour
2
Decision under uncertainty
2
Diffusion <Wirtschaft>
2
Entscheidung unter Unsicherheit
2
Erwartungsbildung
2
Expectation formation
2
Konsumentenverhalten
2
Markenimage
2
Mikroökonomisches Modell
2
Produktinnovation
2
Prospect Theory
2
Prospect theory
2
Theorie
2
Theory
2
Automotive industry
1
Brand management
1
Business model
1
Consumption theory
1
Digital marketing
1
Digital platform
1
Digital platforms
1
Digitale Plattform
1
Digitalisierung
1
Digitization
1
E-commerce
1
Electronic Commerce
1
Erwartungsnutzen
1
Expected utility
1
Geschäftsmodell
1
Information behaviour
1
Informationsverhalten
1
Innovation diffusion
1
Innovationsadoption
1
Innovationsdiffusion
1
Internet marketing
1
Kfz-Industrie
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
4
Book / Working Paper
2
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz im Buch
1
Aufsatz in Zeitschrift
1
Book section
1
Dissertation u.a. Prüfungsschriften
1
Hochschulschrift
1
Thesis
1
more ...
less ...
Language
All
German
3
English
3
Author
All
Felten, Claudio
6
Kolvenbach, Claus
2
Krieg, Stefanie
2
Bruggen, Gerrit H. van
1
Moch, Nicole
1
Rangaswamy, Arvind
1
Wieringa, Jaap E.
1
Wirtz, Jochen
1
more ...
less ...
Published in...
All
Conjoint measurement : methods and applications
1
Conjoint measurement : methods and applications ; with 91 tables
1
Gabler Edition Wissenschaft
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Marketing - Management
1
Source
All
ECONIS (ZBW)
5
USB Cologne (EcoSocSci)
1
Showing
1
-
6
of
6
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Adoption und Diffusion von Innovationen : ein mikroökonomisches Modell
Felten, Claudio
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10004687729
Saved in:
2
Prospect Theorie und Marketing : der ausstehende Wandel in der Erklärung und Beschreibung von Konsumentenverhalten unter Unsicherheit
Felten, Claudio
- In:
Marketing - Management
,
(pp. 67-86)
.
2002
Persistent link: https://www.econbiz.de/10001646517
Saved in:
3
Evaluating brand value - a conjoint measurement application forthe automotivee industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications ; with …
,
(pp. 523-540)
.
2003
Persistent link: https://www.econbiz.de/10001998808
Saved in:
4
Evaluating brand value : a conjoint measurement application for the automotive industry
Kolvenbach, Claus
;
Krieg, Stefanie
;
Felten, Claudio
- In:
Conjoint measurement : methods and applications
,
(pp. 497-514)
.
2001
Persistent link: https://www.econbiz.de/10001690285
Saved in:
5
The role of marketing in digital business platforms
Rangaswamy, Arvind
;
Moch, Nicole
;
Felten, Claudio
; …
- In:
Journal of interactive marketing : a quarterly …
51
(
2020
),
pp. 72-90
Persistent link: https://www.econbiz.de/10012299812
Saved in:
6
Adoption und Diffusion von Innovationen : ein mikroökonomisches Modell
Felten, Claudio
-
2001
-
1. Aufl.
Persistent link: https://www.econbiz.de/10001599482
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
