Muñoz, Eva Perea; Ripoll-i-Alcon, Joan; Silvente, … - In: Revista de métodos cuantitativos para la economía y … 24 (2017), pp. 190-208
The last three decades have been a story of lost opportunities for Spanish industry to transform and improve their international competitiveness. However, there are some paradigmatic examples that violate this rule. This is the case of two Spanish companies: Hidden Champions and Brand Champions....