The context of competition -- Game theory and gaming -- Measurement and modeling -- One-period markets -- Endogenizing the monetary system -- The economy : time, size and complexity -- Building theories of economic process -- Uncertainty and velocity -- Preamble -- Innovation and evolution :...

Chapter 1. Introduction -- Chapter 2. Rationality of choices made by individual consumer -- Chapter 3. Rationality of choices made by groups of consumers -- Chapter 4. Rationality of choices made by individual producers -- Chapter 5. Rationality of choices made by groups of producers by...

This is the first definitive introduction to behavioral economics aimed at advanced undergraduate and postgraduate students. Authoritative, cutting edge, yet accessible, it guides the reader through theory and evidence, providing engaging and relevant applications throughout