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Communicating local products on the web : a comparison between Italian and English-language blogs
Scorrano, Paola; Fait, Monica; Posato, Pierfelice; … - In: International journal of technology marketing : IJTMkt 10 (2015) 4, pp. 381-395
Persistent link: https://www.econbiz.de/10011478463
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Perspectives on social media ant its use by key account managers
Lacoste, Sylvie - In: Industrial marketing management : the international … 54 (2016), pp. 33-43
Persistent link: https://www.econbiz.de/10011478714
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Online communities of practice and Web 2.0
Manzoor, Amir - In: Cultural, behavioral, and social considerations in …, (pp. 265-292). 2016
Persistent link: https://www.econbiz.de/10011482971
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A study of the impact of social networking communities on the consumption of beauty luxury products
Macdonald, Lynsey E.; Medina, Irene García; Romo, … - In: Global marketing strategies for the promotion of luxury …, (pp. 193-218). 2016
Persistent link: https://www.econbiz.de/10011484690
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Using a class blog for student experiential learning reflection in business courses
Ferguson, Jodie L.; Makarem, Suzanne C.; Jones, Rebecca E. - In: Journal of education for business 91 (2016) 1, pp. 1-10
Persistent link: https://www.econbiz.de/10011498042
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Harnessing the potential of virtual communities : a strategic approach
Pandey, Dharmendra - In: E-retailing challenges and opportunities in the global …, (pp. 133-144). 2016
Persistent link: https://www.econbiz.de/10011506259
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The effect of microblog’s content on customer satisfaction
Hanxiaoni; Xuwenti - In: International journal of economics, finance and … 3 (2015) 5, pp. 611-615
Persistent link: https://www.econbiz.de/10011506350
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Social software characteristics and the impacts on students' knowledge sharing behaviour
Yossawadee Kaeomanee; Dominic, P. D. D.; Rias, Riaza Mohd - In: International journal of business innovation and research 9 (2015) 2, pp. 163-187
Persistent link: https://www.econbiz.de/10011507052
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Erfolgreiche Praktiken zur Einführung von Enterprise Social Networks : Treiber, Ziele, Erfolgsfaktoren und Risiken als Elemente für ein Change Management
Göhring, Martina; Niemeier, Joachim - In: Enterprise Social Networks : Erfolgsfaktoren für die …, (pp. 113-129). 2016
Persistent link: https://www.econbiz.de/10011508984
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Rechtliche Implikationen und Handlungsempfehlungen für Enterprise Social Networks
Ulbricht, Carsten - In: Enterprise Social Networks : Erfolgsfaktoren für die …, (pp. 143-153). 2016
Persistent link: https://www.econbiz.de/10011508986