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Mindfulness of digital detoxification : healthy lifestyle in tourism
Talukder, Mohammad Badruddoza; Kumar, Sanjeev; Das, Iva Rani - In: Contemporary management and global leadership for …, (pp. 56-71). 2024
Persistent link: https://www.econbiz.de/10014532586
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Romanticisation and monetisation of the digital nomad lifestyle : the role played by online narratives in shaping professional identity work
Bonneau, Claudine; Aroles, Jeremy; Estagnasié, Claire - In: Organization : the interdisciplinary journal of … 30 (2023) 1, pp. 65-88
Persistent link: https://www.econbiz.de/10014246718
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Effects of athletic performance and marketable lifestyle on consumers' engagement with sport celebrity's social media and their endorsements
Ferreira, Alcina Gaspar; Crespo, Cátia Fernandes; … - In: International journal of sports marketing & sponsorship 23 (2022) 2, pp. 259-277
Persistent link: https://www.econbiz.de/10013369890
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Obese customers' fitness goal disclosure on social media : exploring weight-loss image sharing on emotions and healthy lifestyle aspirations
Singh, Gurmeet; Sharma, Shavneet - In: European journal of marketing 56 (2022) 11, pp. 3138-3167
Persistent link: https://www.econbiz.de/10013457415
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Sustainability advocacy antecedents : how social media content influences sustainable behaviours among Generation Z
Confetto, Maria Giovanna; Covucci, Claudia; Addeo, Felice; … - In: Journal of consumer marketing 40 (2023) 6, pp. 758-774
Persistent link: https://www.econbiz.de/10014332334
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Sharing healthy lifestyle information on social media during the COVID-19 pandemic : a moderated mediation model
Balamoorthy S; Chandra, Bibhas - In: Journal of marketing communications 29 (2023) 8, pp. 860-881
Persistent link: https://www.econbiz.de/10014529125
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Out on the pull : how small firms are making themselves sexy with new online promotion techniques
Harris, Lisa; Rae, Alan; Grewal, Simran - In: International journal of technology marketing : IJTMkt 3 (2008) 2, pp. 153-168
Persistent link: https://www.econbiz.de/10003739632
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Marketing to the social web : how digital customer communities build your business
Weber, Larry - 2009 - 2. ed.
Persistent link: https://www.econbiz.de/10003777510
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The social media marketing book
Zarrella, Dan - 2010 - 1. ed.
Describes various social networking sites, blogs, and forums and offers strategies on effective marketing tactics …
Persistent link: https://www.econbiz.de/10003879411