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User-generated content and social media
Luca, Michael - 2016
Persistent link: https://www.econbiz.de/10011419966
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Tigerblood : newspapers, blogs, and the founding of information technology firms
Greenwood, Brad N.; Gopal, Anand - In: Information systems research : ISR 26 (2015) 4, pp. 812-828
Persistent link: https://www.econbiz.de/10011420843
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Marktforschung 2.0 : authentische Meinungen in Echtzeit erschließen
Kayser, Sven; Rath, Hans Holger - In: Zukunft der Marktforschung : Entwicklungschancen in …, (pp. 121-134). 2015
Persistent link: https://www.econbiz.de/10011280765
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"-- …
Persistent link: https://www.econbiz.de/10011375482
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Cultural, behavioral, and social considerations in electronic collaboration
Kok, Ayse (ed.); Lee, Hyunkyung (ed.) - 2016
"This book presents the latest scholarly research on the design and implementation of e-collaboration technology in workplace settings, featuring extensive coverage on a range of topics relating to the benefits and challenges of these tools"--
Persistent link: https://www.econbiz.de/10011380861
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The effects of review valence in organic versus sponsored blog sites on perceived credibility, brand attitude, and behavioural intentions
Ballantine, Paul W.; Yeung, Cara Au - In: Marketing intelligence & planning 33 (2015) 4, pp. 508-521
Persistent link: https://www.econbiz.de/10011381546
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The blog and the bountiful : exploring the effects of disguised product placement on blogs that are revealed by a third party
Colliander, Jonas; Erlandsson, Susanna - In: Journal of marketing communications 21 (2015) 2, pp. 110-124
Persistent link: https://www.econbiz.de/10011302877
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Does being social matter? : effects of enabled commenting on credibility and brand attitude in social media
Hayes, Rebecca A.; Carr, Caleb T. - In: Journal of promotion management : JPM 21 (2015) 3, pp. 371-390
Persistent link: https://www.econbiz.de/10011305220
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Praktischer Einsatz von Social CRM-Systemen
Grässel, Robin; Weinberg, Jakob - In: Dialogmarketing Perspektiven 2014/2015 : Tagungsband 9. …, (pp. 103-128). 2015
Persistent link: https://www.econbiz.de/10011308015
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How social media influencers build a brand following by sharing secrets
Bickart, Barbara; Kim, Soyean; Pai, Seema; Brunel, … - In: Strong brands, strong relationships, (pp. 172-184). 2015
Persistent link: https://www.econbiz.de/10011313572