Zainudeen, Ayesha; de Silva, Harsha; Samarajiva, Rohan - 2010
This paper looks at telecom use at the bottom of the pyramid (BOP) in emerging Asia, where many of the ‘next billions’ of subscribers will come from. It explores the potential for new customers, and issues of affordability at the BOP. The findings reveal potential for as many as 140 new...