Mikhailitchenko, Andrey; Varshney, Sanjay B. - In: Journal of marketing and consumer behaviour in emerging … (2016) 1, pp. 4-19
internationalization pathways. Design/Methodology/Approach - Survey data were collected from managers/owners of SMEs operating in the … textile industry in China and Russia. The applied data analysis technique employed is structural equation modeling. The survey … relationships in SMEs were shown to be positively related to their degree of internationalization. The relationship between …