Purpose – The purpose of this paper is to identify and map trends in the Canadian apparel industry (in a global context) and, through the application of Porter's models, establish strategies that could be employed by Canadian small and medium enterprizes (SMEs) in response to the move toward...

Purpose – The purpose of this paper is to provide a theory‐based framework that informs a fashion retailer's entry mode choice into a foreign market. Design/methodology/approach – Aspects of transaction cost, bargaining, resource based, and internationalization theories were integrated to...

Purpose – The purpose of this paper is to empirically investigate the impacts of quota elimination on the world clothing trade. Design/methodology/approach – Multivariate analysis of variance (MANOVA) was undertaken based on trade statistics of 51 clothing exporters from 2000 to 2009...

Purpose – The purpose of this paper is to identify demand‐related factors considered by the sampled Malaysian housing developers in the countries they invested in, and those factors which maligned their investment interest. Additionally, the paper seeks to validate the applicability of the...

Purpose – This paper aims to explore the steps that need to be taken in developing a measure of global performance for direct real estate. Design/methodology/approach – The paper starts by reviewing the major considerations concerning the available real estate performance series across the...

Purpose – Urban managers increasingly focus on establishing the city as a brand to ensure a competitive force that enables the city to position itself at home and abroad. The purpose of this paper is to analyze the development of city branding from the market orientation of the capital cities...