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McGrath, Rita Gunther; Kim, Jerry - In: The Oxford handbook of innovation management, (pp. 397-419). 2014

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Autio, Erkko; Keil, Thomas; McGrath, Rita Gunther - In: The entrepreneurship-innovation-marketing interface : …, (pp. 3-24). 2011

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Child, John; McGrath, Rita Gunther - 2008

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MacGrath, Brian; McGrath, Rita Gunther - In: Winning strategies in a deconstructing world, (pp. 267-288). 2000

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McGrath, Rita Gunther; Dubini, Paola - In: Dynamic strategic resources : development, diffusion …, (pp. 347-372). 1999

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Sargut, Gökçe; McGrath, Rita Gunther - In: Harvard business review : HBR 89 (2011) 9, pp. 68-76

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Sargut, Gökçe; McGrath, Rita Gunther - In: Harvard-Business-Manager : das Wissen der Besten 33 (2011) 11, pp. 22-34

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McGrath, Rita Gunther; McManus, Ryan - In: Harvard-Business-Manager : das Wissen der Besten 42 (2020) 7, pp. 54-63

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