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The use of Augmented Reality to enhance consumer experience : the case of Kohl's Snapchat Virtual Closet and Sephora Virtual Artist

Wanick, Vanissa; Stallwood, James; Bazaki, Eirini - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 55-71). 2023

Persistent link: https://www.econbiz.de/10013542108

Reinventing Fashion Retailing : Digitalising, Gamifying, Entrepreneuring

Bazaki, Eirini (ed.); Wanick, Vanissa (ed.) - 2023

Chapter 1: Helping Online Fashion Customers Help Themselves: Personalised Recommender Systems -- Chapter 2: Brand storytelling, gamification and social media marketing in the “metaverse”: a case study of The Ralph Lauren Winter Escape -- Chapter 3: The use of Augmented Reality to enhance...

Persistent link: https://www.econbiz.de/10013504715

Becoming a fashion blogger entrepreneur : the case of Chiara Ferragni

Bazaki, Eirini; Cedrola, Elena - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 91-116). 2023

Persistent link: https://www.econbiz.de/10013542134

Brand storytelling, gamification and social media marketing in the "Metaverse" : a case study of the Ralph Lauren Winter Escape

Wanick, Vanissa; Stallwood, James - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 35-54). 2023

Persistent link: https://www.econbiz.de/10013542104

Skins in the game : fashion branding and commercial video games

Reay, Emma; Wanick, Vanissa - In: Reinventing Fashion Retailing : Digitalising, …, (pp. 73-90). 2023

Persistent link: https://www.econbiz.de/10013542110