Jharkhand has a large proportion of marginal and small landholders (84 percent), who mainly practice rain-fed, single-crop subsistence farming, cultivating a low-yielding variety of paddy. A vast majority of these rural producers are unable to transition to high-value commodities. The average...

Several key questions in bundling have not been empirically examined: Do consumers value bundles over and beyond their component products, indicating synergy? Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or...

This paper develops a strategy with simple implementation and limited data requirements to identify spatial distortion of supply from demand – or, equivalently, unequal access to supply among regions – in transportation markets. We apply our method to ride-level, multi-platform data from New...

A critical element of word of mouth (WOM) or buzz marketing is to identify seeds, often central actors with high degree in the social network. Seed identification typically requires data on the full network structure, which is often unavailable. We therefore examine the impact of WOM seeding...

The Freemium business model, commonly used in digital products, has both a perpetually free but limited version and a premium version with enhanced features that requires a fee. These firms often have a referral program in which current customers get additional benefits (e.g., extra storage...