This article reviews the rapidly growing literature on structural models of complementary choices. It discusses recent modeling developments and identifies promising areas for future research. Copyright Springer Science+Business Media New York 2014

Jeff Immelt, the CEO of GE, introduced a new innovation strategy named "healthymagination" in Spring 2009. With cost, quality, and access as its three pillars, healthymagination ensures a strong focus for new product introduction efforts all around GE. But will this focus enable GE to achieve...

Information security is growing to be an IT priority for many firms, but several critical dimensions of enterprise security like type of loss or strategic effects of countermeasures have received little attention in the economics-based literature. We develop a model of a contagious threat that...

We propose a novel theory-based approach to the reinforcement learning problem of maximizing profits when faced with an unknown demand curve. Our method is based on multi-armed bandits, which are a collection of minimal assumption non-parametric models that balance exploration and exploitation...

Complementary choices are important and pervasive yet occasionally elusive. Single consumers make complementary choices in purchase decisions (e.g. chips and salsa), product interoperabilities (smartphones and networks), and dynamic decisions (current exercise and future healthcare consumption)....

Several key questions in bundling have not been empirically examined in marketing: Is mixed bundling more effective than pure bundling or pure components? Does correlation in consumer valuations make bundling more or less effective? Does bundling serve as a complement or substitute to network...

Marketing models typically focus on how structured product characteristics impact consumer preferences. However, visual characteristics of products present in unstructured image data play an important role in impacting preferences for many categories. We seek to automatically discover and...

Use of bacterial biochar for Cr(VI) removal opens room for new research in terms of cost effectiveness, better performance and high selectivity. This work reports the synthesis, physicochemical characterization and performance evaluation of bacterial biochar synthesized at 200oC and 400oC. To...