"This book presents a variety of practical applications, tools, skills, practices, models, approaches, and strategies that are proving themselves in practice-demonstrating effectiveness with managing diversity and innovation. It also shares a different pattern of research work that will provide...

Social Media Marketing ist "in" - oder gar ein Hype? Nein, oder jedenfalls nicht nur: Das vorliegende Buch von Claudia Hilker ist ein gutes Beispiel dafür, dass Trend und Substanz zueinanderkommen können

"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious, forward-thinking, progressive marketer or publicist has at the front of their shelf. Business communication has changed over the recent years. Creative ad copy is no longer enough....