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More voices persuade : the attentional benefits of voice numerosity

Chang, Hannah H.; Mukherjee, Anirban; Chattopadhyay, Amitava - In: Journal of marketing research 60 (2023) 4, pp. 687-706

Persistent link: https://www.econbiz.de/10014322176

Stretching the success in reward-based crowdfunding

Yasar, Burze; Sevilay Yılmaz, Işıl; Hatipoğlu, Nurullah - In: Journal of business research : JBR 152 (2022), pp. 205-220

Persistent link: https://www.econbiz.de/10013493972

The clearer timelines, the better? : evidence from Kickstarter

Wang, Yinghuan; Wang, Baolin; Yan, Yan; Zhang, JingJing - In: IEEE transactions on engineering management : EM 70 (2023) 10, pp. 3512-3525

Persistent link: https://www.econbiz.de/10014387992

An analytical approach to crowdinvesting : the impact of marketing and idea stealing on the entrepreneur's decision making

Bethmann, Nicola; Frieden, Matthias - 2019

In a game theoretical setting, this paper studies the entrepreneur's decision making by using a new financing opportunity referred to as crowdinvesting. In this model, the entrepreneur can collect money and advertise his innovative idea. However, crowdinvesting carries the risk of being copied...

Persistent link: https://www.econbiz.de/10011957777

Influence of advertisement on customers based on AIDA model

Ullal, Mithun S.; Hawaldar, Iqbal Thonse - In: Problems and perspectives in management : PPM ; … 16 (2018) 4, pp. 285-298

Persistent link: https://www.econbiz.de/10011998468

Deceptive advertising in a crowdfunding market

Zhang, Juan; Huang, Jian - In: Transportation research / E : an international journal 135 (2020), pp. 1-18

Persistent link: https://www.econbiz.de/10012233596

Forecasting of advertising effectiveness for renewable energy technologies : a neural network analysis

Sharifi, Mehdi; Pool, Javad Khazaei; Reza Jalilvand, … - In: Technological forecasting & social change : an … 143 (2019), pp. 154-161

Persistent link: https://www.econbiz.de/10012133751

Advertising's sequence of effects on consumer mindset and sales : a comparison across brands and product categories

Valenti, Albert; Yildirim, Gokhan; Vanhuele, Marc; … - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 435-454

Persistent link: https://www.econbiz.de/10014316631

Return on investment and return on ad spend at the action level of AIDA using last touch attribution method on digital advertising platforms

Sriram K. V.; Poojary, Anup Ananda; Jawa, Vineet; … - In: International journal of internet marketing and … 17 (2022) 1/2, pp. 111-132

Persistent link: https://www.econbiz.de/10014318184

Activist choice homophily and the crowdfunding of female founders

Greenberg, Jason; Mollick, Ethan - In: Administrative science quarterly : ASQ ; dedicated to … 62 (2017) 2, pp. 341-374

Persistent link: https://www.econbiz.de/10011695492

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