/methodology/approach – University students from the People's Republic of China (PRC) in New Zealand were surveyed with an instrument based on Schwartz …

perceived affluence in society and the materialistic value orientations among adolescents in urban and rural China. Design …. Originality/value – The paper is a pioneer work on the study of consumption values of adolescents in urban and rural China.  …

Purpose – China's youthful advertising industry has changed a lot in little more than a quarter of century. A key for … this spectacular growth is the enormous potential of the market for children in China. The paper aims to address this issue …. Findings – Advertisers entering the growing youth market in China should be aware of the still limited role played by self …

rural children in China. Design/methodology/approach – A survey of 1,056 children ages 6 to 14 in nine Chinese provinces was …. In general, children's purchase request is positively related to parental mediation styles in rural and urban China …

Purpose – The luxury market in China has grown significantly in recent years. One unique characteristic of luxury … consumers in China is their youth. While exploratory in nature, this study aims to identify and offer a meaningful understanding … of different segments of young luxury consumers in China. Design/methodology/approach – The data were obtained from …

female hotel managers employed in Beijing, China. Design/methodology/approach – Data were collected from 309 respondents, a …

the People's Republic of China (China), as since its return from Portuguese control in 1999 it has been capitalising on … its position as a cultural link between Portugal and China Design/methodology/approach – A study was conducted recently on … outside China.  …