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Defining Markets, Defining Moments: America’s 7 Generational Cohorts, Their Shared Experiences, and Why Businesses Should Care

Dietz, Janis - In: Journal of Consumer Marketing 20 (2003) 2, pp. 172-173

Persistent link: https://www.econbiz.de/10014848323

Family consumer decision making in Israel: the role of teens and parents

Shoham, Aviv; Dalakas, Vassilis - In: Journal of Consumer Marketing 20 (2003) 3, pp. 238-251

This study replicated an earlier study conducted in the USA and examined Israeli families’ decision making regarding various products and decision‐making stages. The results revealed that teenage children have influence over family purchases, particularly for products relevant to them (like...

Persistent link: https://www.econbiz.de/10014848329

The effect of attitude and perception on consumer complaint intentions

Kim, Chulmin; Kim, Sounghie; Im, Subin; Shin, Changhoon - In: Journal of Consumer Marketing 20 (2003) 4, pp. 352-371

The importance of managing dissatisfied consumers has increased because of severe competition from the introduction of new types of stores, such as online shopping. Focuses on consumers who complain directly to the offending firms because their dissatisfaction provides a firm with the...

Persistent link: https://www.econbiz.de/10014848338

Consumer behavior of Chinese children: 1995‐2002

McNeal, James U.; Yeh, Chyon‐Hwa - In: Journal of Consumer Marketing 20 (2003) 6, pp. 542-554

Chinese children’s consumer behavior and their influence on the consumer behavior of their parents are examined in a manner that allows comparisons with major findings reported seven years ago. Most noticeable differences are that the children’s income has doubled and their spending has...

Persistent link: https://www.econbiz.de/10014848353

Marketing to the self‐actualizing customer

Wolfe, David B.; Sisodia, Rajendra - In: Journal of Consumer Marketing 20 (2003) 6, pp. 555-569

Companies increasingly complain about a new band of “mysterious” consumers whose behavior is challenging the very foundation of modern consumer economies: materialistic aspirations. There is less interest in “things”. Designer labels are not the turn‐on like they were a few years ago....

Persistent link: https://www.econbiz.de/10014848354

Complying with privacy regulations in health plan operations

Krall, Stefani M.; Cooley, Steven M. - In: Journal of Consumer Marketing 20 (2003) 7, pp. 703-711

There is significant documentation of fraud and abuses of consumer privacy through telemarketing activities. This led to a proliferation of legislative efforts to protect consumer privacy rights in the USA. Two such federal laws, the Health Plan Portability and Accountability Act of 1996 and the...

Persistent link: https://www.econbiz.de/10014848366

Public privacy and politics

Curran, Catharine M.; Richards, Jef I. - In: Journal of Consumer Marketing 21 (2004) 1, pp. 7-9

Invasion of privacy is a serious, and sometimes frightening, concept for many people. It can evoke images of big brother, in the form of big business, knowing your most intimate secrets and even selling those secrets to others. Laws to guard against these personal violations have been slow in...

Persistent link: https://www.econbiz.de/10014848367

Interlinear or inscription? A comparative study of Chinese and American mall shoppers’ behavior

Li, Fuan; Zhou, Nan; Nicholls, J.A.F.; Zhuang, Guijun; … - In: Journal of Consumer Marketing 21 (2004) 1, pp. 51-61

This study compares the mall shopping behavior of Chinese and US consumers. Marked differences wee found between the two populations in their shopping motives, criteria for selecting the mall, and shopping behaviors. Unlike US shoppers, who visited the mall with diverse reasons, Chinese mall...

Persistent link: https://www.econbiz.de/10014848371

Promoting brand benefits: the role of consumer psychographics and lifestyle

Orth, Ulrich R.; McDaniel, Mina; Shellhammer, Tom; … - In: Journal of Consumer Marketing 21 (2004) 2, pp. 97-108

products and brands and hence will react differently to marketing communications emphasizing selected brand benefits. The … benefit. In order to support decisions on market segmentation and brand positioning, those dimensions of benefit are profiled … against consumer brand preferences, lifestyle segments, demographic and behavioral variables. Based on the results, guidelines …

Persistent link: https://www.econbiz.de/10014848381

What makes mavens tick? Exploring the motives of market mavens’ initiation of information diffusion

Walsh, Gianfranco; Gwinner, Kevin P.; Swanson, Scott R. - In: Journal of Consumer Marketing 21 (2004) 2, pp. 109-122

With growing competition and the increasing complexity of commercial information, interpersonal communication continues to be important to marketers. Market mavens, those consumers with general product knowledge that act as disseminators of product information, play a central role in influencing...

Persistent link: https://www.econbiz.de/10014848382