New trends in service science and education for service innovation / Michitaka Kosaka, Kunio Shirahada -- A concept of a service field and its applications to create service value / Michitaka Kosaka, Jing Wang, Weiwei Han, Qi Zhang -- Modeling of service value creation based on multidisciplinary...

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

This article conceptualizes and presents a research agenda for the emerging area of transformative service research, which lies at the intersection of service research and transformative consumer research and focuses on well-being outcomes related to service and services. A conceptual framework...

This article conceptualises transformative service research and encourages service researchers to engage in research activities that promote human well-being. The authors advance a new research agenda that, unlike traditional service research, treats outcomes related to consumer well-being,...