loyalty towards a brand. The luxury fashion market of India offers great opportunities to marketers. India's luxury market is … empirical relationship of self-concept and attitudinal brand loyalty in the context of female consumer-luxury fashion brand … attitudinal brand loyalty is high in luxury fashion purchase. Therefore, the process of shaping a marketing strategy should …

nature. Owing to its distinct attribute of being handmade, it forms a characteristic branch of slow fashion and denotes a … sustainable trend in the field of fashion design. However, slow fashion consumption research is relatively scarce. To gain further … fashion, the slow fashion consumption literature was referenced in this study, incorporating the theories of planned behaviour …

Introduction -- The desire for the new: its nature and social location as presented in theories of fashion and modern …