Slack, Neale; Singh, Gurmeet; Sharma, Shavneet - In: International Journal of Retail & Distribution Management 48 (2020) 11, pp. 1235-1254
Purpose: The purpose of this paper is to provide insight into the impact of customer perceived value and its dimensions on customer satisfaction in a developing country, and practical suggestions for marketing strategies. Design/methodology/approach: A cross-sectional survey collected data from...