Abramovici, Marianne; Bancel-Charensol, Laurence - In: The Service Industries Journal 24 (2004) 1, pp. 56-78
In industrialised services activities designed for customers, the success of the innovation depends on, besides the traditional factors used, the way the customer deals with the innovation, all the more so when the innovation introduced has modified the tasks conferred upon him in the service...