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the history of the marketing profession. Design/methodology/approach – One of the founding fathers of marketing as a …
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particularly on the development of large‐scale factory production. Within Welsh history this focus has largely obscured an …
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history of leadership research. Religious, societal, and organizational phases in the conceptualization of charisma are …
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The article provides a non‐mainstream discussion the origin and evolution of efficient consumer response (ECR) in marketing literature. It challenges generally believed positions in the area of the concept. In addition, the novelty value of ECR is questioned. The author argues that ECR has...
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