Escobar-Sierra, Manuela; García-Cardona, Alejandra; … - In: Social Responsibility Journal 18 (2021) 8, pp. 1547-1566
Purpose: In this regard, this paper aims to wonder how willing to co-create sustainable practices customers of irresponsible Industry 4.0 (I4.0) companies are? With this purpose, the authors began introducing I4.0 and sustainability, showing their theoretical gaps. Design/methodology/approach:...