Preface -- The language of competitive intelligence and of this book -- Diagnostic quizzes and questions -- Do-it-yourself ci -- Creating a new CI function and staffing a new CI team -- Defending against your competitors' intelligence activities -- Adding strategic intelligence to...

What is Competitive Intelligence, and Why Should I Care About It? -- How Can I Get the Right Kind of Competitive Intelligence to Help Me in My Decision Making? -- Should I Try and Develop CI Myself? If So, When? -- What Do I Do with It Once I Have It? -- Useful Resources on Collecting, Analyzing...