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Die neuen Marketing- und PR-Regeln im Web 2.0 : wie Sie im Social Web News Releases, Blogs, Podcasting und virales Marketing nutzen, um Ihre Kunden zu erreichen
Scott, David Meerman - 2010 - 2., aktualisierte Aufl.
Persistent link: https://www.econbiz.de/10008655885
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Internet mercenaries and viral marketing : the case of Chinese social media
Wu, Mei; Jakubowicz, Peter; Cao, Chengyu - 2014
Chinese "pushing hand" operation from the conceptual perspective of communications and viral marketing"-- …
Persistent link: https://www.econbiz.de/10010252263
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Follow me! : erfolgreiches Social Media Marketing mit Facebok, Twitter und Co.; [neu: mit aktuellen Rechtstipps und Marketing-Takeaways]
Grabs, Anne; Bannour, Karim-Patrick; Vogl, Elisabeth - 2014 - 3., aktual. und erw. Aufl.
Persistent link: https://www.econbiz.de/10014007847
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Social Media für Quereinsteiger : best Practice für Marketing, Vertrieb und PR
Brogan, Chris - 2011 - 1. Aufl.
Persistent link: https://www.econbiz.de/10009238905
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Social media marketing : the next generation of business engagement
Evans, Dave; McKee, Jake - 2010 - 1. ed
Persistent link: https://www.econbiz.de/10008738629
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Eliten-Marketing : wie Sie Entscheider erreichen
Oltmanns, Torsten; Diekmann, Christiane; Böhm, Vera - 2008
Persistent link: https://www.econbiz.de/10003597413
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly
Scott, David Meerman - 2011 - 3. ed.
"David Meerman Scott's marketing bible has become a modern day business classic. This is the book every ambitious … the recent years. Creative ad copy is no longer enough. The New Rules of Marketing and PR has brought thousands of … introduction discussing recent changes to the world of marketing and PR; a brand new chapter on mobile marketing; an additional …
Persistent link: https://www.econbiz.de/10009313307
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The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly
Scott, David Meerman - 2013 - 4. ed.; completely rev. and updated
Persistent link: https://www.econbiz.de/10009789114