-party facilitated marketing channels on economic and social outcomes of small, financially distressed farmers and examines the factors … affecting farmers’ choices among alternative marketing channels. …

engage in collective marketing activities over time, given market and governance characteristics. Using a sample of 200 … agricultural cooperatives from the Ethiopian Highlands, the analysis reveals that collective marketing faces cyclical challenges … in sustainable collective marketing activities over time. The study concludes with implications for policy and further …

marketing of fish by aquaculture producers. The cartel-like organization of fish marketing raised concerns that fish growers … exploited market power to the detriment of consumers and total welfare. On the other hand, grower cooperation in marketing may … increase producers’ as well as total welfare if the marketing sector is imperfectly competitive. We use a simulation approach …

€™s entrepreneurial strategy for producing and marketing its pasture-raised butter takes advantage of the company’s ability to leverage …

This research discusses the use of social norms marketing to improve responsible drinking among college students. It … social norms marketing campaign decreases were observed in both students’ self-reported number of drinks consumed and … perceived number of drinks consumed by peers at bars or parties, indicating that the social norms marketing efforts were …