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Risikofaktor Social Web : Reputationsrisiken und -chancen managen
Kinter, Achim (contributor) - 2014 - 1. Aufl.
Persistent link: https://www.econbiz.de/10010383465
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Opinion leadership and influence in online environments
Wiesner, Anja - 2009
Persistent link: https://www.econbiz.de/10003851846
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User generated branding : integrating user generated content into brand management
Arnhold, Ulrike - 2010 - 1. ed.
Persistent link: https://www.econbiz.de/10003939865
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Virales Marketing : nachfragerseitige Determinanten des Weiterleitens viraler Videoclips im Internet
Bauer, Hans H.; Haber, Tobias E.; Laband, Tom; … - 2007
Persistent link: https://www.econbiz.de/10003520060
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"-- …
Persistent link: https://www.econbiz.de/10011375425
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Capturing, analyzing, and managing word-of-mouth in the digital marketplace
Rathore, Sumangla (ed.); Panwar, Avinash (ed.) - 2016
surrounding the world of modern marketing"-- …
Persistent link: https://www.econbiz.de/10011375482
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The role of electronic word of mouth marketing in new product launch
Thomsen, Jennifer - 2012
Persistent link: https://www.econbiz.de/10009664309
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Managing Negative Word-of-Mouth on Social Media Platforms : The Effect of Hotel Management Responses on Observers’ Purchase Intention
Nee, Ines - 2016
Researchers and students in the fields of marketing, communication and digital marketing Practitioners in these areas The Author …
Persistent link: https://www.econbiz.de/10012397865