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Service transition : a viable option for manufacturing companies with deteriorating financial performance?
Böhm, Eva; Eggert, Andreas; Thiesbrummel, Christoph - In: Industrial marketing management : the international … 60 (2017), pp. 101-111
Persistent link: https://www.econbiz.de/10011672054
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Exploring the link between payment schemes and customer fraud : a mental accounting perspective
Garnefeld, Ina; Eggert, Andreas; Husemann-Kopetzky, Markus - In: Journal of the Academy of Marketing Science 47 (2019) 4, pp. 595-616
Persistent link: https://www.econbiz.de/10012107250
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I thought it was over, but now it is back : customer reactions to ex post time extensions of sales promotions
Garnefeld, Ina; Böhm, Eva; Klimke, Lena; Oestreicher, … - In: Journal of the Academy of Marketing Science 46 (2018) 6, pp. 1133-1147
Persistent link: https://www.econbiz.de/10011951650
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Selling value in business markets : individual and organizational factors for turning the idea into action
Terho, Harri; Eggert, Andreas; Ulaga, Wolfgang; Haas, … - In: Industrial marketing management : the international … 66 (2017), pp. 42-55
Persistent link: https://www.econbiz.de/10011775966
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Business service outsourcing in manufacturing firms : an event study
Eggert, Andreas; Böhm, Eva; Cramer, Christina - In: Journal of service management 28 (2017) 3, pp. 476-498
Persistent link: https://www.econbiz.de/10011758712
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Umsatz- und Profitabilitätsauswirkungen industrieller Dienstleistungen : eine latente Wachstumskurvenanalyse
Münkhoff, Eva - 2013
Persistent link: https://www.econbiz.de/10010191723