Similar Search Results

Identifying critical factors in sport consumption decision making of millennial sport fans : mixed-methods approach

Yim, Brian H.; Byon, Kevin K.; Baker, Thomas A., III.; … - In: European Sport management quarterly : ESMQ 21 (2021) 4, pp. 484-503

Persistent link: https://www.econbiz.de/10012623291

Sport marketing analyses : an introduction

Byon, Kevin K.; Yim, Brian H.; Song, Hyunseok; Zhang, … - In: Marketing analysis in sport business : global perspectives, (pp. 1-23). 2022

Persistent link: https://www.econbiz.de/10014311010

Application of structural equation model in sport marketing analyses

Byon, Kevin K.; Yim, Brian H.; An, Junying; Zhang, James J. - In: Marketing analysis in sport business : global perspectives, (pp. 24-50). 2022

Persistent link: https://www.econbiz.de/10014311060

Development of a scale measuring destination image

Byon, Kevin K.; Zhang, James J. - In: Marketing intelligence & planning 28 (2010) 4, pp. 508-532

Persistent link: https://www.econbiz.de/10008652215

Dimensions of general market demand associated with professional team sports : development of a scale

Byon, Kevin K.; Zhang, James J.; Connaughton, Daniel P. - In: Sport management review 13 (2010) 2, pp. 142-157

Persistent link: https://www.econbiz.de/10003966541

Impact of core and peripheral service quality on consumption behavior of professional team sport sectators as mediated by perceoved value

Byon, Kevin K.; Zhang, James J.; Baker, Thoams A. - In: European Sport management quarterly : ESMQ 13 (2013) 2, pp. 232-263

Persistent link: https://www.econbiz.de/10009743861

Critical factors in the sport consumption decision making process of millennial fans : a revised model of goal-directed behavior

Yim, Brian H.; Byon, Kevin K. - In: International Journal of Sports Marketing and Sponsorship 21 (2020) 3, pp. 427-447

Purpose: The purpose of this study was to examine the millennial fans decision-making process in connection with various sport consumption behaviors (i.e. game attendance, TV viewing, participation in online activities, and participation in social media activities) using a modified model of...

Persistent link: https://www.econbiz.de/10012276844

Sportscape, emotion, and behavioral intention : a case of the big four US-based major sport leagues

Jang, Wooyoung; Byon, Kevin K.; Yim, Brian H. - In: European Sport management quarterly : ESMQ 20 (2020) 3, pp. 321-343

Persistent link: https://www.econbiz.de/10012256486

Spectator perception of service quality attributes associated with Shanghai Formula One : importance and performance analysis approach

Kim, Suk-kyu; Yim, Brian H.; Byon, Kevin K.; Yu, Jea-Gu; … - In: International journal of sports marketing & sponsorship 17 (2016) 2, pp. 153-171

Persistent link: https://www.econbiz.de/10011578729

The influence of emotions on game and service satisfaction and behavioral intention in winning and losing situations : moderating effect of identification with the team

Yim, Brian H.; Byon, Kevin K. - In: Sport marketing quarterly : preferred journal of the … 27 (2018) 2, pp. 93-106

Persistent link: https://www.econbiz.de/10012173520

1
2
3
4
5
6
7
8
9
10
Next
Last