//--> //--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Marketing analysis in sport bu...
Similar by subject
Narrow search
Narrow search
Year of publication
From:
To:
Subject
All
Sports marketing
2,081
Sportmarketing
2,063
Profisport
1,016
Professional sports
1,015
Sport
894
Sports
848
Consumer behaviour
707
Konsumentenverhalten
704
Football
501
Fußball
501
Sportveranstaltung
472
Sportorganisation
467
Sport organization
464
Sport event
461
Sponsorship
447
Sponsoring
446
Brand management
334
Markenführung
332
Markenimage
250
Brand image
249
Sportökonomik
204
Sports economics
200
Beziehungsmarketing
191
Relationship marketing
190
USA
169
Sportpolitik
166
Sport policy
165
United States
163
Deutschland
157
Germany
156
Werbewirkung
147
Advertising effects
145
Management
140
Social Web
127
Social web
127
Athletes
121
Sportler
121
Welt
116
World
116
Arbeitsgruppe
111
more ...
less ...
Online availability
All
Undetermined
891
Free
230
Type of publication
All
Article
1,667
Book / Working Paper
461
Journal
12
Other
2
Type of publication (narrower categories)
All
Article in journal
1,395
Aufsatz in Zeitschrift
1,395
Aufsatz im Buch
229
Book section
229
Collection of articles of several authors
87
Sammelwerk
87
Graue Literatur
81
Non-commercial literature
81
Case study
58
Fallstudie
58
Working Paper
54
Arbeitspapier
48
Hochschulschrift
46
Aufsatzsammlung
43
research-article
42
Thesis
28
Lehrbuch
18
Textbook
16
Konferenzschrift
12
Conference paper
10
Konferenzbeitrag
10
Conference proceedings
9
Handbook
8
Handbuch
8
Interview
4
Reprint
4
case-report
4
Bibliografie
3
Advisory report
2
Bibliografie enthalten
2
Bibliography included
2
Guidebook
2
Gutachten
2
Mehrbändiges Werk
2
Multi-volume publication
2
Ratgeber
2
Systematic review
2
review-article
2
Übersichtsarbeit
2
Article
1
more ...
less ...
Language
All
English
1,838
German
271
Undetermined
15
French
10
Spanish
5
Polish
3
Romanian
2
Danish
1
Italian
1
Russian
1
more ...
less ...
Author
All
Nufer, Gerd
48
Bühler, André W.
27
Funk, Daniel C.
24
Kunkel, Thilo
22
Desbordes, Michel
21
Ko, Yong Jae
21
Biscaia, Rui
19
McDonald, Heath
18
Breuer, Christoph
17
Cornwell, T. Bettina
17
Zhang, James J.
17
Heere, Bob
16
O'Reilly, Norm
16
Pedersen, Paul M.
16
Drayer, Joris
15
Dwyer, Brendan
15
James, Jeffrey D.
15
Jensen, Jonathan A.
15
Kwak, Dae Hee
15
Ratten, Vanessa
15
Chadwick, Simon
14
Greenwell, T. Christopher
14
Kim, Yu Kyoum
14
Uhrich, Sebastian
14
Doyle, Jason P.
13
Shapiro, Stephen L.
13
Woratschek, Herbert
13
Bühler, André
12
Inoue, Yuhei
12
Koronios, Konstantinos
12
Ballouli, Khalid
11
Byon, Kevin K.
11
Cobbs, Joe
11
Richelieu, André
11
Séguin, Benoit
11
Yoshida, Masayuki
11
Andreff, Wladimir
10
Bennett, Gregg
10
Budzinski, Oliver
10
Chanavat, Nicolas
10
more ...
less ...
Institution
All
Edward Elgar Publishing
4
Fachhochschule Reutlingen / European School of Business
4
Deutsche Sporthochschule Köln / Institut für Sportökonomie und Sportmanagement
3
Athens Institute for Education and Research
2
Erich-Schmidt-Verlag
2
IGI Global
2
Sport Marketing Association
2
Center for Economic Research <Tilburg>
1
Centre Européen de Recherche en Économie Financière et en Gestion des Entreprises (CEREFIGE), Unité de Formation et de Recherche Droit, Sciences Économiques et Gestion
1
DRT International <New York, NY>
1
Deutscher Sportökonomie-Kongress <4, 2004, Köln>
1
Deutscher Sportökonomie-Kongress <6, 2008, Köln>
1
Deutscher Sportökonomie-Kongress <7, 2010, Köln>
1
Facultatea de Administraţie Publică, Şcoala Naţională de Studii Politice şi Administrative (SNSPA)
1
Georg-August-Universität Göttingen / Sozialwissenschaftliche Fakultät
1
Heidelberger Sportbusiness-Forum <3, 1999, Heidelberg>
1
Heidelberger Sportbusiness-Forum <5, 2001, Weinheim>
1
Heidelberger Sportbusiness-Forum <8, 2004, Heidelberg>
1
Institut für Automobilwirtschaft und Industrielle Produktion
1
Johannes Gutenberg-Universität Mainz / Forschungsinstitut für Wirtschaftspolitik
1
Library of Congress
1
Library of Congress / Cataloging Policy and Support Office / Collections Service
1
Library of Congress / Office for Subject Cataloging Policy / Collections Services
1
Library of Congress / Subject Cataloging Division
1
Monopolkommission
1
NMP-Verlag
1
National Bureau of Economic Research
1
Niederer, Kraft & Frey <Zürich>
1
Nomos Verlagsgesellschaft
1
Palgrave Macmillan <Firma>
1
Peter Lang GmbH
1
Philipps-Universität Marburg
1
Sportbusiness-Forum <1, 1997, Heidelberg>
1
Springer Fachmedien Wiesbaden
1
Springer-Verlag GmbH
1
Universität St. Gallen / Forschungsinstitut für Empirische Ökonomie und Wirtschaftspolitik
1
Verlag Franz Vahlen
1
more ...
less ...
Published in...
All
International journal of sport management and marketing : IJSMM
160
Sport marketing quarterly : preferred journal of the Sport Marketing Association
151
Journal of sport management : the official journal of the North American Society of Sport Management
130
International journal of sports marketing & sponsorship
129
Sport management review
114
European Sport management quarterly : ESMQ
111
Journal of business research : JBR
37
International Journal of Sports Marketing and Sponsorship
35
Sport, Business and Management : an international journal ; SBM
25
Journal of sports economics
23
International journal of sport finance
20
Marketing im Sport : Grundlagen, Trends und internationale Perspektiven des modernen Sportmarketing
20
Marketing im Sport : Grundlagen und Trends des modernen Sportmarketing
18
Journal of strategic marketing
16
Sport marketing in a global environment : strategic perspectives
13
SpringerLink / Bücher
13
European journal of marketing : EJM
12
International sports marketing : principles and perspectives
12
Strategies in sports marketing : technologies and emerging trends
12
Marken und Sport : aktuelle Aspekte der Markenführung im Sport und mit Sport
11
The journal of business & industrial marketing
11
Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
10
Perspektiven des Sportmarketing : Besonderheiten, Herausforderungen, Tendenzen ; Beiträge des 4. Deutschen Sportökonomie-Kongresses
10
Routledge international handbooks
10
Asia Pacific journal of marketing and logistics
9
Journal of promotion management : JPM
9
Sportmanagement : SPM
9
European journal of operational research : EJOR
8
The journal of brand management : an international journal
8
The marketing review
8
Exzellentes Sponsoring : innovative Ansätze und Best Practices für das Markenmanagement
7
International journal of advertising : the quarterly review of marketing communications
7
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
7
Journal of marketing communications
7
Public Relations im Sport : Basiswissen - Arbeitsfelder - Sport-PR und Social Media
7
European journal of international management : EJIM
6
Journal of advertising research
6
Journal of marketing management : MM
6
Management und Marketing im Sport : betriebswirtschaftliche Grundlagen und Anwendungen der Sportökonomie
6
Reutlinger Diskussionsbeiträge zu Marketing und Management
6
more ...
less ...
Source
All
ECONIS (ZBW)
2,056
Other ZBW resources
51
RePEc
16
EconStor
9
OLC EcoSci
7
BASE
2
USB Cologne (EcoSocSci)
1
more ...
less ...
Showing
1
-
10
of
2,142
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Enhancing the experience of needs satisfaction through service engagement : a case of commercial fitness centers in Malaysia
Teik, Derek Ong Lai
- In:
Journal of global scholars of marketing science : …
25
(
2015
)
2
,
pp. 109-121
Persistent link: https://www.econbiz.de/10011302928
Saved in:
2
Banning controversial sponsors : understanding equilibrium outcomes when sports sponsorships are viewed as two-sided matches
Yang, Yupin
;
Goldfarb, Avi
- In:
Journal of marketing research : JMR
52
(
2015
)
5
,
pp. 593-615
Persistent link: https://www.econbiz.de/10011349903
Saved in:
3
Ambush marketing in Poland before the 2012 European Football Championship
Gębarowki, Marcin
- In:
Journal of entrepreneurship, management and innovation …
9
(
2013
)
1
,
pp. 157-172
Persistent link: https://www.econbiz.de/10010355504
Saved in:
4
A general multiple distributed lag framework for estimating the dynamic effects of promotions
Kappe, Eelco
;
Stadler Blank, Ashley
;
DeSarbo, Wayne
- In:
Management science : journal of the Institute for …
60
(
2014
)
6
,
pp. 1489-1510
Persistent link: https://www.econbiz.de/10010381862
Saved in:
5
How incentives affect web-based survey response rates of athletic program donors
Alvarado, Glenda
;
Callison, Coy
- In:
International journal of revenue management : IJRM
7
(
2013
)
2
,
pp. 155-170
Persistent link: https://www.econbiz.de/10009791533
Saved in:
6
Owner or endoser? : investigating the effectiveness of celebrity owners of sports teams as endorsers
Roy, Subhadip
;
Pansari, Anita
- In:
International journal of sports marketing & sponsorship
15
(
2014
)
2
,
pp. 89-106
Persistent link: https://www.econbiz.de/10010258211
Saved in:
7
Visual analytics of Twitter conversations about corporate sponsors of FC Barcelona and Juventus at the 2015 UEFA final
Jensen, Ricard W.
;
Limbu, Yam B.
;
Spong, Yasha
- In:
International journal of sports marketing & sponsorship
16
(
2014/2015
)
4
,
pp. 242-248
Persistent link: https://www.econbiz.de/10011482357
Saved in:
8
Sport consumer behavior research : improving our game
Funk, Daniel C.
;
Lock, Daniel
;
Karg, Adam
;
Pritchard, …
- In:
Journal of sport management : the official journal of …
30
(
2016
)
2
,
pp. 113-116
Persistent link: https://www.econbiz.de/10011489101
Saved in:
9
Understanding consumers of Asian female sports : a case study of the Women's Korean Basketball League
Min, Sophia D.
;
Zhang, James J.
;
Kim, Min Kil
;
Kim, Chong
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 19-35
Persistent link: https://www.econbiz.de/10011503890
Saved in:
10
Capitalising on CSR-based partnerships in sports branding and sports sponsorship
Cortsen, Kenneth
- In:
International journal of sport management and marketing …
15
(
2014
)
1/2
,
pp. 75-97
Persistent link: https://www.econbiz.de/10011504055
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->