Yildiz, Bülent; Çiğdem, Şemsettin; … - In: Journal of business economics and management 25 (2024) 1, pp. 66-84
In today's highly competitive business environments, manufacturers face stiff competition. As digital technologies have become more pervasive, many businesses in the manufacturing sector have begun to tap into the potential of big data analytics to gain an edge in their markets. Companies in the...