This chapter accepts that data analytics have the potential to make major improvements in the health care system. However, its focus is not big data being used within healthcare, but rather the use of healthcare data for market segmentation or profiling purposes that occurs outside of healthcare...

Increasing costs and operational inefficiency in healthcare supply chain has drawn the attention of professionals and researchers worldwide. A competent supply chain can provide a tighter control and visibility of greater focus on quality patient care. Today, Big Data Analytics (BDA) is...