Londoño, Beatriz; Prado, Yesica; Salazar, Viviana - In: Academia Revista Latinoamericana de Administración 30 (2017) 2, pp. 269-286
Objective The purpose of this paper is to examine the relations between the concepts of service quality, perceived value, satisfaction and intention to pay in the context of theatrical services in the city of Medellín, Colombia. Design/methodology Quantitative research was carried out on a...