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Beyond preference reversal : distinguishing justifiability from evaluability in joint versus single evaluations
Li, Xilin; Hsee, Christopher K. - In: Organizational behavior and human decision processes : … 153 (2019), pp. 63-74
Persistent link: https://www.econbiz.de/10012103208
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The fun and function of uncertainty : uncertain incentives reinforce repetition decisions
Shen, Luxi; Hsee, Christopher K.; Talloen, Joachim H. - In: Journal of consumer research : JCR ; an … 46 (2019) 1, pp. 69-81
Persistent link: https://www.econbiz.de/10012033926
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Small economic losses lower total compensation for victims of emotional losses
Zhang, Shirley; Hsee, Christopher K.; Yu, Xueer - In: Organizational behavior and human decision processes : … 144 (2018), pp. 1-10
Persistent link: https://www.econbiz.de/10011843602
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The teasing effect : an underappreciated benefit of creating and resolving an uncertainty
Ruan, Bowen; Hsee, Christopher K.; Lu, Zoe Y. - In: Journal of marketing research : JMR 55 (2018) 4, pp. 556-570
Persistent link: https://www.econbiz.de/10011912733
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The mere urgency effect
Zhu, Meng; Yang, Yang; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 45 (2018) 3, pp. 673-690
Persistent link: https://www.econbiz.de/10011929694
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The psychology of marginal utility
Li, Xilin; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 48 (2021) 1, pp. 169-188
Persistent link: https://www.econbiz.de/10012594302
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A dragging-down effect : consumer decisions in response to price increases
Zhang, Shirley; Sussman, Abigail B.; Hsee, Christopher K. - In: Journal of consumer research : JCR ; an … 47 (2021) 5, pp. 772-786
Persistent link: https://www.econbiz.de/10012434460
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Elastic Justification: How Unjustifiable Factors Influence Judgments
Hsee, Christopher K. - In: Organizational Behavior and Human Decision Processes 66 (1996) 1, pp. 122-129
Persistent link: https://www.econbiz.de/10005348324
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The Evaluability Hypothesis: An Explanation for Preference Reversals between Joint and Separate Evaluations of Alternatives
Hsee, Christopher K. - In: Organizational Behavior and Human Decision Processes 67 (1996) 3, pp. 247-257
Persistent link: https://www.econbiz.de/10005348578
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Elastic Justification: How Tempting but Task-Irrelevant Factors Influence Decisions
Hsee, Christopher K. - In: Organizational Behavior and Human Decision Processes 62 (1995) 3, pp. 330-337
Persistent link: https://www.econbiz.de/10005348662