Viewing the product life cycle as an evolutionary process argues against "tailoring" strategies to fit the product's stage. More realistically, management should recognize that the strategies they (and their competitors) implement will themselves shape the PLC. Thus the PLC is not a fait...

Previous studies of success and failure in new product development have examined the effects of numerous variables upon new product outcomes. Some of these variables are controllable by the firm; many are not. This study employs canonical correlation analysis to investigate the nature of the...

Knowledge acquisition to improve decision making is important in leisure redevelopment efforts. The Analytic Hierarchy Process (AHP) has been used in business applications where the researchers seek to incorporate the expertise of decision makers into the decision model. The process bridges the...

This exploratory study examines the interrelationships between the stages of the new product development process and key factors that affect NPD process metrics. Factors affecting NPD process metrics as identified in the literature include external and internal integration, and levels of...

The purpose of this paper is to examine the interaction of pricing strategies with other aspects of launch, in particular timing, logistics/inventory strategy, and coordination with support organizations, and the effect on profit and competitive performance

As firms come under pressure to reduce costs and improve product quality, the role of purchasing is changing. The focus of purchasing now often emphasizes integration back up the supply chain, and sourcing a product or service rather than just purchasing it. Firms need to consider the potential...

Managers in a business environment marked by rapid technological change face major challenges when making strategic decisions. A risk-averse, conservative strategy may be a safe route, but might lead to missing marketplace opportunities. This paper investigates whether a hostile business...

This article integrates and presents some of the most recent findings in cross-functional integration, and draws managerial lessons and implications from these findings. The article is aimed at the practitioner seeking ways to improve chances of success in new product development, and it...

This study provides a framework for industrial product managers to select defensive marketing strategies for products facing competitive attack. The proposed model is based on Hauser and Shugan's Defender model. It can be used by marketing decision makers to assess the impact of competitive...

Multinational tourism research involves analysis of multiple origins, multiple tourist destinations, and multiple attributes for destination selections. For example, tourist perceptions of a destination may vary across countries of origin. This can have important implications for which countries...