This study tested the notion that stock-up grocery goods would have a different pattern of price sensitivity than nonstock-up goods. We used covariance design within a Bayesian decision framework to select the optimum price treatment strategy as well as the dollar risk associated with this...

A practical, analytical model of competitive strategy is developed for firms selling industrial products in international markets. Competitive launches, repositionings, and retaliations are modeled using per-dollar maps. The model is applied to three illustrative real cases based on actual...

In this paper, a model for evaluation of target countries by exporting firms with small home markets is proposed. The importance to such firms of successful export to foreign countries is discussed, as are issues in country identification and comparison. The framework consists of three steps:...

This paper examines the use of combined forecasting methods in tourism forecasting. The use of multiple methods allows more information to be incorporated into the forecasts. The objective of the paper is to show that forecasts of tourism arrivals obtained by combining forecasting models are...

Utterback and Abernathy (1975) developed a dynamic innovation model to explain the patterns of product and process innovation and to show which types of innovation would be most strategically appropriate for firms with particular objectives. In this paper the relationships between type and/or...

Major reports of tourism forecasting studies are classified by forecasting method employed, reviewed, compared, and critiqued. A partial meta-analysis is used to attempt to gauge relative accuracy of the various approaches used in differing situations. Summary statements on the relative...

The determinants of innovativeness in a firm are often elusive and complex. A holistic investigation is presented where strategic posture, organizational structure, and environmental uncertainty and hostility are integrated into a model depicting how each construct contributes to firm...

Previous research in new product development has examined the role of organizational structure and marketing and technical skills and activities in encouraging successful innovation. This study examines the role played by organizational structure in supporting the marketing and...

Windows of opportunity and product life cycles have been shortening in recent years, placing pressure on firms to stay competitive. Many firms have responded to this pressure by setting goals of reducing new product development (NPD) cycle time and/or improving product performance, often by...

Managers operate in a complex, uncertain environment and tend to form simplified models in order to cope with this environment and make competitive strategic decisions (i.e., cost-leadership, differentiation, or focus). In this study, we use an experimental design to examine the strategic choice...