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Managing salespeople strategically when promoting new products : incorporating market orientation into a sales management control framework
Chen, Annie Huiling; Peng, Norman; Hung, Huang-Peng - In: Industrial marketing management : the international … 47 (2015), pp. 147-155
Persistent link: https://www.econbiz.de/10011313551
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Integration capabilities as mediator of product development practices-performance
Johnson, William H. A.; Filippini, Roberto - In: Journal of engineering and technology management : JET-M 30 (2013) 1, pp. 95-111
Persistent link: https://www.econbiz.de/10009715688
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Spillover use and innovation success : what role does R&D play?
Jirjahn, Uwe - 2012
innovation success in establishments without R&D but not in establishments with R&D. This supports the hypothesis that rivals …
Persistent link: https://www.econbiz.de/10010356044
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Method application in new product development and the impact on cross-functional collaboration and new product success
Graner, Marc; Mißler-Behr, Magdalena - In: International journal of innovation management 18 (2014) 1, pp. 1-25
Persistent link: https://www.econbiz.de/10010357977
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Projective customer competence : projecting future customer needs that drive innovation performance
Stanko, Michael A.; Bonner, Joseph M. - In: Industrial marketing management : the international … 42 (2013) 8, pp. 1255-1265
Persistent link: https://www.econbiz.de/10010227762
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Contingent effects of managerial guanxi on new product development success
Cui, Nan; Wen, Na; Xu, Lan; Yao, Qin - In: Journal of business research : JBR 66 (2013) 12, pp. 2522-2528
Persistent link: https://www.econbiz.de/10010233148
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Impacts of environmental turbulence on entrepreneurial orientation and new product success
Wong, Stanley Kam-Sing - In: European journal of innovation management : EJIM 17 (2014) 2, pp. 229-249
Persistent link: https://www.econbiz.de/10010380701
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Interdependence and communication between technically trained managers and marketing managers during innovation projects
Massey, Graham R.; Kyriazis, Elias - In: International journal of innovation management 18 (2014) 3, pp. 1-21
Persistent link: https://www.econbiz.de/10010387327
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New product success : empirical evidence from SMEs in China
Wong, Stanley Kam Sing; Tong, Canon - In: The journal of business & industrial marketing 28 (2013) 7, pp. 589-601
Persistent link: https://www.econbiz.de/10010125756
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Spillover use and innovations success : what role does R&D play?
Jirjahn, Uwe - In: The empirical economics letters : a monthly … 12 (2013) 5, pp. 487-492
Persistent link: https://www.econbiz.de/10010259021