While prior research has studied the motivations of individuals to consume content on social media platforms, limited work exists on how contributors are motivated to create content. We examine the role of peer influence in content production on YouTube, where content creators are competing for...

There is a substantial body of literature on information technology (IT) outsourcing. However, little is known about employing IT outsourcing to generate innovation. In this paper, we articulate the ex ante as well as ex post contracting challenges that could preclude firms from realizing such...

Motivated by the rise of social media platforms that achieve a fusion of content and community, we consider the role of word-of-mouth communications (WOM) structured through a network. Using a dataset from YouTube, we examine how cascades of WOM interactions enhance the popularity of videos. We...

Advances in information technology (IT) have enabled increased information integration across firms, which can potentially lead to higher operational efficiency. In this paper, we build upon prior literature in information systems (IS), supply chain management, economics and strategy to posit...

Contract design involves control mechanisms that trade off the provision of ex ante incentives to reduce losses from moral hazard, while avoiding costs of ex post adaptations. We examine how this tradeoff influences the form of the contract, namely cost-plus and fixed-price. We investigate...

The COVID-19 pandemic has had a negative impact on small businesses, substantially accelerating business failure and adversely affecting financial viability. We consider these issues in the context of the fitness sector. The pandemic shifted patterns of human mobility, whereby the operating...

The outsourcing of IT services poses a conundrum to the traditional theories of the firm. While there are many prescriptive sourcing metrics that are geared towards the evaluation of tangible and measurable aspects of vendors and clients, much of the information that is traditionally important...

While considerable evidence exists on contract design for outsourced information technology (IT) services, limited work has systematically examined the partner selection strategies of firms seeking to outsource their IT services in tandem with overall dynamics in the market for IT outsourcing....