Companies in the United States are concerned with retaining minority employees to maintain or increase the diversity of … their workforce. Here we assess the value of one approach companies have used to retain minority employees: "network" groups … minority employees who have joined one of the company's network groups to those who have not joined one of the company …

This volume includes the full proceedings from the 1987 Minority Marketing Congress held in Greensboro, North Carolina … under the theme Minority Marketing: Issues and Prospects. It provides a variety of quality research in the field of minority … marketing in order to assimilate and enhance knowledge of marketing practices for minority enterprises. It includes papers on …