Showing 1 - 10 of 13,158
The Internet has become an integral part of the everyday life of households, firms and governments. Its proper functioning over the long run is therefore crucial for economic growth and people’s wellbeing more generally. The success of the Internet depends on its openness and the confidence of...
Persistent link: https://www.econbiz.de/10010464865
Google's new “Interest Based Advertising” (IBA) program represents the company's first foray into what is generally called “Online Behavioral Advertising”: In order to deliver more relevant advertising, Google will begin tailoring ads delivered through AdSense on the Google Content...
Persistent link: https://www.econbiz.de/10013116977
The effects of mergers on the media marketplace have historically failed to live up to dire predictions. Mergers are often a response to technological upheaval and turbulence in the media industry and firms should be allowed to experiment with such alternative business models with the intent on...
Persistent link: https://www.econbiz.de/10013070497
The Internet has become an integral part of the everyday life of households, firms and governments. Its proper functioning over the long run is therefore crucial for economic growth and people’s wellbeing more generally. The success of the Internet depends on its openness and the confidence of...
Persistent link: https://www.econbiz.de/10011276839
The goal of the COST Action IS0605 “Econ@Tel” is to develop a strategic research in the crossdisciplinary field of Telecommunication Economics. This includes a multitude of different dimensions, which include: (a) a training network among key people/organizations in order to enhance...
Persistent link: https://www.econbiz.de/10014203445
In recent years, federal policymakers, state legislators, and state Attorneys General have all shown renewed interest in regulating commercial advertising and marketing. Several new regulatory initiatives are being proposed, or are already underway, that could severely curtail or restrict...
Persistent link: https://www.econbiz.de/10014039342
Since the fall of 2008, a debate has raged in Washington over "targeted online advertising," shorthand for the customization of Internet ads to match the interests of users. Not only are these ads more relevant and therefore less annoying to Internet users than untargeted ads, they are more...
Persistent link: https://www.econbiz.de/10014210291
The Federal Trade Commission should avoid laying the groundwork for more onerous regulation of the online advertising marketplace, which could become the equivalent of a disastrous industrial policy for the Internet and choke resources needed to fuel e-commerce and online free speech going...
Persistent link: https://www.econbiz.de/10014210302
This paper analyses the role of creative industries in affecting an economy's innovation performance. We conducted a survey of more than 2,000 creative industry enterprises from Austria which are defined by a combination of sector affiliation and the degree of creativity of the services they...
Persistent link: https://www.econbiz.de/10010298691
Since the beginning of the year 2009 the German press publishers have lobbied for their own neighbouring right which should cover even short snippets of online press articles. The new right should basically protect the press publishers' investments in the online environment. Currently there is...
Persistent link: https://www.econbiz.de/10010305867