Marketing ROI has been a topic of considerable debate between proponents of brand management and those of marketing … accountability. As the brand management discipline works to leverage marketing investments to meet the challenge of an increasingly … pressure on brand-managers to demonstrate ROI on their marketing investments. Brand-managers justify their aversity to …

We analyze the incentives to collude when brand manufacturers compete with a private label producer of inferior quality … likely, either because it relaxes the brand producers' incentive constraint or because it shifts the preference of the …

In this paper, we analyze the strategic role of the recent introduction of national brand products by hard discounters …