Objective – This study was conducted to determine the effect of brand image, price and awareness toward brand loyalty … that brand image and brand awareness significantly effect brand loyalty, while price does not have a significant effect on … brand loyalty. Further, brand image significantly effects customer satisfaction. The study also found that customer …

We study the interaction of customer capital and productivity through brand reallocation across firms. We develop a … study the matching process between transferable brand capital and core productivity, which can be inefficient with … significant welfare implications. We link USPTO trademark data with Nielsen sales data to study the prevalence of brand …

Testing for and measuring habitual brand loyalty (HBL) is one of the classic questions in quantitative marketing. We … categories reveal a non-trivial extent of HBL in consumers’ brand choices. Semi-parametric evidence for forward-looking consumer …

the year and US city-market in which each brand was first launched. We find that these consumer brands have persistently … find a persistent effect from differences in the order-of-entry of competing brands on their current relative brand shares …-order of brand shares across cities, leading to large asymmetries across markets in brand shares and in quality perceptions …

of what influence a brand name can have, when people go for purchasing, choose the products between different brands … car, brand names do influence his/her choice. The study also reveals that branded cars have a great place in consumer mind … or unknown branded cars because they have not much information about the lesser known brand …

.g. sales) but also of long-term marketing metrics such as consumer's brand image, brand attitude and perceived quality … communication characteristics like transparency and social responsibility on customers' brand evaluation. They further measure how …

supermarkets and hypermarkets have superior supply chain in the country that they begin to extend their brand and make their own … products, which is called private brand. The growth of private brands in Indonesia has been fairly stagnant as brand names step … been so slow? In short, Asian shoppers are strongly brand-loyal and retailers have not invested enough in marketing private …