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Children, the medium and the message : parental perceptions of children directed advertising issues and regulation
De Bruin, Anne; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530895
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Shades of gray : the impact of gray marketing/parallel importing on brand equity and values
Eagle, Lynne C.; Rose, Lawrence Craig; Moyle, Brendan - 2000
Persistent link: https://www.econbiz.de/10001530900
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Implications of globalization on customer relationship management
Kitchen, Philip J.; Shergill, Gurvinder S.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001530930
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Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.; Eagle, Lynne C. - 2000
Persistent link: https://www.econbiz.de/10001531184
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Approbation and apprehension : coping with the first year of tertiary business study
Eagle, Lynne C.; MacDonald, Dick - 2000
Persistent link: https://www.econbiz.de/10001531348
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Advertising restrictions : protection of the young and vulnerable?
Eagle, Lynne C.; De Bruin, Anne - 2000
Persistent link: https://www.econbiz.de/10001531363
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Spatial competition and store location in shopping centres
Carter, Charles C.; Haloupek, William J.; Eagle, Lynne C. - 1999
Persistent link: https://www.econbiz.de/10001373580
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Marketing communication implications of children's new electronic media use
Eagle, Lynne C.; De Bruin, Anne - 2001
Persistent link: https://www.econbiz.de/10001674881
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Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C. - 2001
Persistent link: https://www.econbiz.de/10001674897
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Tax on advertising : a legitimate revenue generator or a punitive measure?
Allen, Larissa N.; Eagle, Lynne C.; Rose, Lawrence Craig - 2001
Persistent link: https://www.econbiz.de/10001563850