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Cross-Cultural Comparison of F...
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Subject
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New Zealand
28
Neuseeland
25
Marketing
12
Social marketing
12
Consumer behaviour
11
Konsumentenverhalten
11
Social Marketing
10
Arzneimittel
9
Marketing management
9
Marketingmanagement
9
Pharmaceuticals
9
Brand management
8
Children
8
Ethics
7
Ethik
7
Kinder
7
MarkenfĂĽhrung
7
Advertising effects
6
Unternehmensethik
6
Werbewirkung
6
Werbung
6
Advertising
5
Advertising regulation
5
Gesundheitsvorsorge
5
Preventive care
5
Werbebeschränkung
5
Australia
4
Brands
4
Business ethics
4
Gesundheitspolitik
4
Gesundheitswesen
4
Health care system
4
Health policy
4
Theorie
4
Theory
4
USA
4
United States
4
Australien
3
Brand
3
Brand image
3
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Online availability
All
Undetermined
26
Free
5
Type of publication
All
Article
48
Book / Working Paper
48
Type of publication (narrower categories)
All
Arbeitspapier
35
Working Paper
35
Graue Literatur
33
Non-commercial literature
33
Article in journal
27
Aufsatz in Zeitschrift
27
Aufsatz im Buch
10
Book section
10
research-article
5
Aufsatzsammlung
3
Lehrbuch
3
Textbook
3
Handbook
2
Handbuch
2
Case study
1
Collection of articles of several authors
1
Fallstudie
1
Glossar enthalten
1
Glossary included
1
Nachruf
1
Sammelwerk
1
Thesis
1
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Language
All
English
89
Undetermined
7
Author
All
Eagle, Lynne C.
68
Bulmer, Sandy
35
Dahl, Stephan
19
Kitchen, Philip J.
14
Hawkins, Jacinta
13
Eagle, Lynne
8
Buchanan-Oliver, Margo
7
Palakshappa, Nitha
7
Rose, Lawrence Craig
7
De Bruin, Anne
5
Dodds, Sarah
5
Chamberlain, Kerry
4
Czarnecka, Barbara
4
Hay, Rachel
4
Pelsmacker, Patrick de
4
Taylor, Charles Raymond
4
Brennan, Ross
3
Kitchen, Philip
3
Lloyd, Jenny
3
Low, David R.
3
Rose, Lawrence C.
3
Elms, Jonathan
2
Eweje, Gabriel
2
Lyes, Amy
2
McCarthy, Breda
2
Moore, Simon
2
Murphy, Andrew
2
Shergill, Gurvinder S.
2
Zou, Liping
2
Akhtar, Naveed
1
Allen, Larissa N.
1
Arin, Kerim Peren
1
Baez, Carlos
1
Bhati, Abhishek
1
Bird, Sara
1
Blackman, Anna
1
Blair, Rachel
1
Buchanen-Oliver, Margo
1
Báez, Carlos
1
Carter, Charles C.
1
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Published in...
All
Working paper / Department of Commerce, College of Business, Massey University
33
Journal of marketing communications
4
Australasian marketing journal
3
Broadening cultural horizons in social marketing : comparing case studies from Asia-Pacific
3
The SAGE handbook of marketing ethics
3
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of marketing management : JMM ; journal of the Academy of Marketing
2
Journal of marketing management : MM
2
Journal of retailing and consumer services
2
Marketing intelligence & planning
2
Working papers / Department of Commerce, College of Business, Massey University
2
Always learning
1
Australian bulletin of labour
1
Business & Management/Marketing
1
Contemporary issues in social marketing
1
Corporate Communications: An International Journal
1
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
1
European Journal of Marketing
1
European journal of marketing : EJM
1
International journal of nonprofit and voluntary sector marketing
1
International review on public and nonprofit marketing : official publication of the International Association on Public and Nonprofit Marketing
1
Journal of Consumer Policy
1
Journal of Product & Brand Management
1
Journal of Service Theory and Practice
1
Journal of Social Marketing
1
Journal of business ethics : JOBE
1
Journal of business research : JBR
1
Journal of current issues and research in advertising : JCIRA
1
Journal of customer behaviour
1
Journal of macromarketing : examining the interactions among markets, marketing, and society
1
Journal of marketing for higher education
1
Journal of nonprofit & public sector marketing
1
Macro-social marketing insights : systems thinking for wicked problems
1
Marketing in the socially-networked world : challenges of emerging, stagnant & resurgent markets ; AMA Summer Educators' Conference 2012 ; AMA educators' proceedings Volume 23 ; Chicago, Illinois, USA, 17 - 19 August 2012
1
Qualitative Market Research: An International Journal
1
Qualitative market research : an international journal
1
The journal of services marketing
1
The quarterly review of economics and finance : journal of the Midwest Economics Association ; journal of the Midwest Finance Association
1
Young consumers : insight and ideas for responsible marketers
1
informa business
1
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Source
All
ECONIS (ZBW)
82
Other ZBW resources
6
OLC EcoSci
5
BASE
1
RePEc
1
USB Cologne (EcoSocSci)
1
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61
Children, the medium and the message : parental perceptions of children directed advertising issues and regulation
De Bruin, Anne
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530895
Saved in:
62
Shades of gray : the impact of gray marketing/parallel importing on brand equity and values
Eagle, Lynne C.
;
Rose, Lawrence Craig
;
Moyle, Brendan
-
2000
Persistent link: https://www.econbiz.de/10001530900
Saved in:
63
Implications of globalization on customer relationship management
Kitchen, Philip J.
;
Shergill, Gurvinder S.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001530930
Saved in:
64
Inside the empty raincoat : towards a globalized communications strategy
Kitchen, Philip J.
;
Eagle, Lynne C.
-
2000
Persistent link: https://www.econbiz.de/10001531184
Saved in:
65
Approbation and apprehension : coping with the first year of tertiary business study
Eagle, Lynne C.
;
MacDonald, Dick
-
2000
Persistent link: https://www.econbiz.de/10001531348
Saved in:
66
Advertising restrictions : protection of the young and vulnerable?
Eagle, Lynne C.
;
De Bruin, Anne
-
2000
Persistent link: https://www.econbiz.de/10001531363
Saved in:
67
Spatial competition and store location in shopping centres
Carter, Charles C.
;
Haloupek, William J.
;
Eagle, Lynne C.
-
1999
Persistent link: https://www.econbiz.de/10001373580
Saved in:
68
Marketing communication implications of children's new electronic media use
Eagle, Lynne C.
;
De Bruin, Anne
-
2001
Persistent link: https://www.econbiz.de/10001674881
Saved in:
69
Direct to the consumer promotion of prescription drugs : challenging doctor-patient relationships?
Eagle, Lynne C.
-
2001
Persistent link: https://www.econbiz.de/10001674897
Saved in:
70
Tax on advertising : a legitimate revenue generator or a punitive measure?
Allen, Larissa N.
;
Eagle, Lynne C.
;
Rose, Lawrence Craig
-
2001
Persistent link: https://www.econbiz.de/10001563850
Saved in:
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