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Do coverage mandates affect direct-to-consumer advertising for pharmaceuticals? : evidence from parity laws
Nathenson, Robert; Richards, Michael R. - In: International journal of health economics and management 18 (2018) 3, pp. 321-336
Persistent link: https://www.econbiz.de/10012025924
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ADS, ADS, ADS : the GEPHAMA database and its uses
Felder, Stephan; Gaudillière, Jean-Paul; Thoms, Urlike - In: Development of scientific marketing in the twentieth …, (pp. 63-85). 2017
Persistent link: https://www.econbiz.de/10011620225
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Images, visualization and the practices of scientific marketing in post-war France
Mazas, Anne-Sophie - In: Development of scientific marketing in the twentieth …, (pp. 105-127). 2017
Persistent link: https://www.econbiz.de/10011620229
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A balancing act : antidiabetic products and diabetes markets in Germany and France
Close-Koenig, Tricia; Thoms, Ulrike - In: Development of scientific marketing in the twentieth …, (pp. 129-143). 2017
Persistent link: https://www.econbiz.de/10011620230
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Variation in drugs and women : standardization as a tool for scientific marketing of oral contraceptives in France and West Germany (1961-2006)
Malich, Lisa - In: Development of scientific marketing in the twentieth …, (pp. 145-165). 2017
Persistent link: https://www.econbiz.de/10011620232
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Marketing loops : clinical research, consumption of antidepressants and the reorganization of promotion at Geigy in the 1960s and 1970s
Gaudillière, Jean-Paul - In: Development of scientific marketing in the twentieth …, (pp. 167-189). 2017
Persistent link: https://www.econbiz.de/10011620233
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Marketing loops : the development of psychopharmacological screening at Geigy in the 1960s and 1970s
Gerber, Lucie - In: Development of scientific marketing in the twentieth …, (pp. 191-212). 2017
Persistent link: https://www.econbiz.de/10011620237
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Content analysis of comparative claims in drug advertisements
Boudewyns, Vanessa; Williams, Pamela A. - In: International journal of pharmaceutical and healthcare … 10 (2016) 3, pp. 302-322
Persistent link: https://www.econbiz.de/10011620454
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Content and compliance of pharmaceutical social media marketing
Huhman, Bruce A.; Limbu, Yam B. - In: Marketing intelligence & planning 34 (2016) 7, pp. 977-999
Persistent link: https://www.econbiz.de/10011623909
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Consumer perceptions of prescription and over-the-counter drug advertisements with promotional offers
Aikin, Kathryn J.; Sullivan, Helen W.; O'Donoghue, Amie C. - In: Health marketing quarterly 33 (2016) 4, pp. 291-306
Persistent link: https://www.econbiz.de/10011628478